In this digital age, it is easier than ever for entrepreneurs to get to their target audiences. Almost everyone is on at least one social media platform. Also, most people are glued to their gadgets following events, discussions, or even looking for gyms within their neighbourhood.
Therefore, you can find your target audience online and promote your gym to them. There are many fun and engaging ways you can adopt to promote your gym. These include posting offers and advertisements to your audience’s social media platforms as well as their emails.
Also, you must learn your target audience so that you can provide what they need. For instance, does your gym provide weight loss programs? Is there something for the young man who wants to build upper body strength?
Once you have an audience, it gets easy to reach them both on and offline. Here are a few ideas you can use to promote your gym.
1. Offer Special Promotions
People love promotions. You could come up with something such as ‘crafting the perfect beach body’ to target young people looking forward to the summer events. Post some engaging custom gym stickers to your website and share it on your social media platforms.
You could manage and monitor the promotion both online and in your gym. Engage your followers with instruction videos and involve them in the exercises and other activities that will tone their bodies.
Create a timeline for the promotion and ensure that the activities are intense but doable. You could also have special offers for new members. A few of them may sign on to be regulars, especially after seeing results.
2. Offer a Free Training Session
Create a landing page on your website where your social media followers can sign in. They could use their Facebook, Instagram, Twitter, or email to access a free session with you or a personal trainer.
Having new members sign in with their social media or email is an excellent way of their information. You can use it future to provide additional information or reach them when you are running promotions.
3. Create a Challenge
People love challenges, especially if they have to do with losing weight. Honestly, many people struggling to lose weight need an accountability partner. You could be that to them. Create a weight loss challenge that could run over a set period.
You could incorporate some intense workout programmes together with healthy meal plans. Encourage the participants to make periodical reports via email or private messaging. Also, have them report any progress, however minimal. This encourages everyone on the challenge to keep at it.
4. Create a Member-of-the-Month Feature
You must have some gym members that have put in the work and experienced exceptional results. Others have set a goal and are working hard to achieve it. Hype them up by featuring them on your gym website and social media platforms.
People love to be recognised when they are working hard and have made progress. This works well for your members and also encourages new members to sign up.
Promoting fitness and healthy living is easy these days as people are more open to the benefits. With custom gym stickers, you can get the campaign going by posting them to your social media platforms.
Also, you can post them to individual emails and social media accounts. Creating promotions and challenges is an excellent way to collect personal information.