Why Sports Direct Is The Biggest Sports Retailer

Sports Direct is the biggest sports, luxury, and lifestyle apparel retailers in the UK. They have a dynamic range of the best brands in sports, and anything you want, you will get. While they have brick-and-mortar shops, Sports Direct offers its customers the opportunity to shop online.

Sports Direct International plc. was formerly known as Frasers Group plc. and is a British retailer that was established in 1982. Sports Direct operates almost 670 retail stores in the world, and in the UK alone, 470 stores. The store finder simplifies the process of finding a nearby store by entering your town, city or postcode, your area of residence and your preferred store search radius such as 10 or 20 miles. You can also let the site look for stores near you if you prefer.

What They Sell

Sports Direct sells almost anything and everything under the sun, such as:

  • Men’s wear
  • Ladieswear
  • Kidswear
  • Football gear
  • Running gear
  • Fitness accessories
  • Sports gear by type such as swimming, tennis, skiing, snooker and pool, etc.

Sports Direct sells products from all the designer brands such as Nike, Under Armour, Adidas, Converse, Calvin Klein, New balance, and hundreds more.

What Makes Sports Direct Unique

Sports Direct, other than being the most prominent sports and luxury apparel in the UK, make sports shopping easy. If you are buying sports gear and you want to personalise it, no problem. Sports Direct  customises:

  • Football League badges
  • Scottish Premier League
  • Premier League badges
  • Thread Colour
  • Personalised Names
  • Football League badges etc.

Placing Orders

Once you have placed an order and paid via the various payment options such as:

  • Maestro
  • MasterCard
  • VISA Debit
  • VISA
  • VISA Electron
  • PayPal
  • Gift Cards
  • American Express(AMEX
  • Apple Pay


Sports Direct delivers to over 50 countries worldwide, with the delivery costs depend on the item’s value and weight. Once you have made an order and it has been processed, Sports Direct sends you an email to let you know of the tracking reference, which you can use to follow the progress of your products in transit.

Return Policy

Sports Direct takes returns under specific terms and conditions. When you return an item, return it via registered post and clearly state why you are returning it. You cannot return personalised items, and some things are, of course, not returnable due to hygiene reasons. If you need a full refund, which includes delivery costs, you need to inform Sports Direct returns within 14 days after you receive the item, and the item returned within the 14 days. Ensure it is in is original packaging and the swing ticket needs to be undamaged and still attached. Posting the return is at your risk and cost.


Sports Direct is a huge brand, and it offers the best customer care, as well as the best brands worldwide. Shopping online and browsing in-store has never been easier!

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